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Missguided’s mission is to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight talking and forward thinking fashion brand inspired by real life that aims to do exactly that. Everything created is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today.
Missguided creates looks designed by in-house talent that's made to equip millenial women with the fashion they need for all elements of their life. It’s not just fast fashion - its rapid fashion. Missguided drop brand new styles every week, working constantly to bring our babes the freshest pieces, put together in wearable ready-to-go outfits.
Babe power is at the heart of our brand. We believe in championing young talent and real women, inspiring a new generation of unstoppable females to be themselves and achieve whatever they want. Our babes are the dreamers, believers and doers who represent our customers, brand advocates and iconic women from all shades of life and creative expression.