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Asics are known for inspiring movement through innovation for an active life. Health consciousness is growing all over the world, and the very definition of sports is changing. Also, with the development of digital and other new technologies, there are novel ways to enjoy sports. In a society in which people with different values enjoy sports and live more enriching lifestyles, ASICS will use its intelligent technology to contribute to realizing an environment in which people will feel more familiar with sports.The social significance of sports is growing more than ever in modern society. Sports are an important element in living longer and more healthful lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together.
Asics`s mission―in the past, today, and into the future―is to contribute to a healthful and sustainable society and to bring joy to the people of the world through sports.